Our Story
TooNovel has always emphasized novelty, fashion, and protection. The brand's founder, inspired by their daily life with a dog, realized that pet products could be made more innovative. By introducing unique and fresh elements to these products, they aimed to bring a new sense of excitement to pet ownership. This approach encourages pet owners to interact more with their pets, strengthening the bond between them.
TooNovel became more than just a brand; it became a way to celebrate the love between pets and their owners. It showed that with a little creativity and a lot of heart, even the simplest pet products could bring new joy and deepen the connection that makes having a pet so special.
